| ༺༻ | Author/s·name | Book title | Publisher | Issuing·date |
| 1. | David Meerman Scott | The New Rules of Marketing & PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Marketing manual for Web 2.0 | Wiley | 1st edition 2007
2nd edition 12. January 2010
4th edition 1. July 2013 |
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| 2. | Editors: Robert Coles, Albert LaFarge | Minding the Store. Great Literature About the Business World
Great collection of fiction in the business setting | New Press | 1. August 2008 |
|
| 3. | Alain de Botton | The Pleasures and Sorrows of Work
Self-explaining | Pantheon
Vintage Books | 2009
1. June 2010 |
| 4. | Tom Rath, Barry Conchie | Strengths Based Leadership. Great Leaders, Teams, and Why People Follow | Gallup Press | 6. January 2009 |
| 5. | Jeff Jarvis | What Would Google Do?
Google inspired thought experiments applied to other industries | HarperBusiness | 27. January 2009 |
| 6. | Emmanuel Rosen | The Anatomy of Buzz Revisited. Real-life lessons in Word-of-Mouth Marketing
Classic manual on word of mouth marketing | Crown Business | 24. February 2009 |
| 7. | Steve Farber, Patrick Lencioni, Matthew Kelly | Greater Than Yourself. The Ultimate Lesson of True Leadership
Fable about mentoring | Doubleday | 3. March 2009 |
| 8. | Alan Webber, Fast Company | Rules of Thumb. 52 Truths for Winning at Business Without Losing Your Self
Learning from doing amazing things | HarperBusiness | 21. April 2009 |
| 9. | James C. Collins, Ph.D. | How The Mighty Fall. And Why Some Companies Never Give In
The opposite of "Good to Great" | JimCollins | 19. May 2009 |
| 10. | Hugh MacLeod | Ignore Everybody and 39 Other Keys to Creativity
A cubicle grenade | Portfolio Hardcover | 11. June 2009 |
| 11. | Chris Anderson | Free. The Future of a Radical Price
Effects of the price of zeros | Hyperion | 7. July 2009 |
| 12. | Jeffrey Ford, Ph.D., Laurie Ford, Ph.D. | The Four Conversations. Daily Communication That Gets Results
Excellent management book | Berrett-Koehler Publishers | 1. August 2009 |
| 13. | Warren Bennis, Patricia Ward Biederman | The Essential Bennis
Collection of Bennis' best writings | Jossey-Bass | 10. August 2009 |
| 14. | Kevin Maney | Trade-Off. Why Some Things Catch On, and Others Don't
Convenience versus fidelity | Crown Business | 15. September 2009 |
| 15. | Susan Scott (*1944) | Fierce Leadership. A Bold Alternative to the Worst "Best" Practices of Business Today
Refreshing take on leadership | Crown Business | 15. September 2009
11. January 2011 |
| 16. | John Hunt | The Art of the Idea. And How It Can Change Your Life | PowerHouse Books | 18. September 2009 |
| 17. | Bruce Bueno de Mesquita | The Predictioneer's Game. Using the Logic of Brazen Self-Interest to See and Shape the Future
Decision-making | Random House | 29. September 2009 |
| 18. | Tim Brown
IDEO CEO | Change by Design. How Design Thinking Transforms Organizations and Inspires Innovation
Wider use of design in business | HarperBusiness | 29. September 2009 |
| 19. | Michael Mauboussin | Think Twice. Harnessing the Power of Counterintuition
How we make decisions | Harvard Business School Press | 12. October 2009 |
| 20. | Dan Roam | The Back of The Napkin. Solving Problems and Selling Ideas with Pictures
Pictures solve problems. | Portfolio Trade | 29. December 2009
Expanded edition 26. February 2013 |
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| 21. | Atul Gawande, M.D. | The Checklist Manifesto. How to Get Things Right
Returning to making lists | Metropolitan Books
Picador | 2010
4. January 2011 |
| 22. | William Poundstone | Priceless (and How to Take Advantage of It)'
Narrative and research on pricing | Hill and Wang | January 2010
4. January 2011 |
| 23. | Chip Heath, Dan Heath, Ph.D. | Switch. How to Change Things When Change Is Hard
Difficulties of changing | Crown Business | 16. February 2010 |
| 24. | Mark W. Johnson | Seizing the White Space. Business Model Innovation for Growth and Renewal
Building entirely new business models | Harvard Business Press | 22. February 2010 |
| 25. | Sheena Iyengar, Ph.D. | The Art of Choosing
Research on decision-making | Twelve | 1. March 2010
9. March 2011 |
| 26. | Jason Fried, David Heinemeier Hansson
37 Signals | Rework | Crown Business | 9. March 2010 |
| 27. | Rafi Mohammed, Ph.D. | The 1% Windfall. How Successful Companies Use Price to Profit and Grow
Nuts and bolts of pricing | HarperBusiness | 16. March 2010 |
| 28. | John Hagel III, John Seely Brown, Lang Davison | The Power of Pull. How Small Moves, Smartly Made, Can Set Big Things in Motion
Big Idea means networking. | Basic Books
Trade Paper | April 2010
4. December 2012 |
| 29. | Clay Shirky | Cognitive Surplus. How Technology Makes Consumers into Collaborators
Promise of online collaborations | Penguin Books | 10. July 2010
31. May 2011 |
| 30. | Alexander Osterwalder, Yves Pigneur | Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers
How to think about business models | Wiley | 13. July 2010 |
| 31. | Steven Johnson | Where Good Ideas Come From
Synthesis of the patterns fit for successful innovation | Riverhead Trade | 5. October 2010
4. October 2011 |
| 32. | Daniel Kahneman, Ph.D. | Thinking, Fast and Slow
Insights on how to make decisions | Farrar, Straus and Giroux | 25. October 2010
2. April 2013 |
|
| 33. | Tom Peters | The Little Big Things. 163 Ways to Pursue EXCELLENCE
Classic Tom Peters | HarperBusiness | 1. February 2011
24. January 2012 |
| 34. | Daniel Pink | Drive. The Surprising Truth About What Motivates Us
Motivation comes from autonomy, mastery, and purpose. | Riverhead Books | 5. April 2011 |
| 35. | Seth Godin | Linchpin. Are You Indispensable?
About art, gifts, and shipping | Portfolio Trade | 26. April 2011 |
| 36. | Abhijit Banerjee, Esther Duflo | Poor Economics. A Radical Rethinking of the Way to Fight Global Poverty
Best business book 2011 (FT/Goldman Sachs); MIT and J-PAL are collecting and using data to make better decisions about solving big global problems | PublicAffairs | 26. April 2011
27. March 2012 |
| 37. | Grant McCracken, Ph.D. | Chief Culture Officer. How to Create a Living, Breathing Corporation
Lack of knowledge of culture costs companies billions. | Basic Books | 10. May 2011 |
| 38. | Ori Brafman, Rom Brafman | Click. The Forces Behind How We Fully Engage with People, Work, and Everything We Do
'-Self-explaining subtitle on "The Magic of Instant Connections" | Crown Business | 5. July 2011 |
| 39. | Youngme Moon, Ph.D. | Different. Escaping the Competitive Herd
Wonderfully different take on marketing | Crown Business | 6. September 2011 |
| 40. | Eric Ries | The Lean Startup. How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Startups, iterate and pivot to succeed! | Crown Business | 13. September 2011 |
| 41. | James C. Collins, Ph.D., Morten T. Hansen, Ph.D. | Great by Choice. Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All
Power metaphors explain how successful companies grow. | HarperBusiness | 11. October 2011 |
|
| 42. | W. Edwards Deming | The Essential Deming. Leadership Principles from the Father of Quality
Deming's prescriptions are still largely ignored. | McGraw-Hill | 1. January 2012
20. November 2012 |
| 43. | Charles Duhhig | The Power of Habit. Why We Do What We Do in Life and Business
Sticking to habits | Random House Trade | 28. February 2012
7. January 2014 |
| 44. | Patrick M. Lencioni | The Advantage. Why Organizational Health Trumps Everything Else In Business
Smart and healthy companies succeed with lots of clarity. | Jossey-Bass | 13. March 2012 |
| 45. | Tony Hsieh | Delivering Happiness. A Path to Profits, Passion, and Purpose | Writers Of The Round Table Press
Business Plus | 16. April 2012
19. March 2013 |
| 46. | Chris Guillebeau | The $100 Startup. Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Starting a new project, book or business; key to success: be relentlessly useful | Crown Business | 8. May 2012 |
| 47. | Brené Brown, Ph.D., LMSW | Daring Greatly. How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
Embracing vulnerability and imperfection | Gotham | 11. September 2012 |
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| 48. | Sheryl Sandberg | Lean In. Women, Work, and the Will to Lead
First real business book for women in business written by a women | Knopf | 11. March 2013 |
| 49. | Chip Heath, Dan Heath, Ph.D. | Decisive. How to Make Better Choices in Life and Work
Making better decisions | Crown Business | 26. March 2013 |
| 50. | ⚡ Adam Grant, Ph.D. | Give and Take. A Revolutionary Approach to Success
Givers are more successful than takers and matchers. | Viking Press | 9. April 2013 |
| 51. | Deepak Malhorta, Ph.D. | I Moved Your Cheese. For Those Who Refuse to Live as Mice in Someone Else's Maze
Extension to the original fable, rebuttal of the original take | Berrett-Koehler Publishers | 2. September 2013 |
